Design Thinking

The New Edge for Business Success

What is Design Thinking?


What exactly is Design Thinking? It is a process for creative solutioning. Centred on the customer, Design Thinking guides us to think in the shoes of the end-user, asking ‘what do they need?’ rather than ‘what can we give them?’ This opens up a world of possibilities, and most importantly, opens up our own mindset. Thereafter, a set of creative thinking tools are applied to develop answers to the customer needs – answers that are beyond the boundaries of linear thinking. These are then tested for market fit and hey presto! A product or service that often surprise ourselves.

How can it help me?

In this age of customer-centric values and customer-service culture, Design Thinking takes us beyond lip service and actually develops answers that begin with the customer, is for the customer, and more importantly, appreciated by the customer. Incorporating concept from the latest ideas in lean enterprise, our model of Design Thinking ensures your crazy ideas are actually workable, actionable and desirable. It enables you to:

  • Understand in depth what the customers’ pain points are (Inspiration)

  • Design a product or process that is new (Ideation)

  • Rapidly test your ideas in the market (Implementation)


In short, it is innovation with the right customer ends in mind.


Workshops in Design Thinking


We offer two types of assistance:

Education workshop – in which participants will:

  • Understand the concept of Design Thinking

  • Apply Design Thinking to reframe problems in a positive way

  • Create solutions that are innovative and effective

  • Generate a customer-focused mindset

  • Provide a platform for creating strategies that will beat the market


Application workshop – in which we guide the participants in working on a real issue of their choice. This can be a workplace taskforce project, a group of people working on a tough problem, or a community project towards a greater vision. Through this workshop, participants walk away with an innovative solution or strategy towards their issue at hand.